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MKTG Principal: Instagram for Business- How to Get Quality Followers. Part 1- Strategy

Instagram for Business- How to Get Quality Followers. Part 1- Strategy

Have a strategy in place and set your goal

Instagram has become a major social media platform and many businesses are now using it to connect with current and potential customers. There is no magic bullet on how to instantly get more Instagram followers and certainly “buying” followers is NOT the way to go because those are not your customers and never will be (Most of those accounts are likely fake anyway)

It’s a long term commitment to get quality followers on Instagram, so you need to have a clear strategy and set a clear goal. Having a strategy in place will help you define what you want to achieve, so you can better target and attract new followers relevant to your business. Like any other social network, aimless posting stuff will just be a waste of time and energy.

Where to start? Check out your competitor

The best way to start is to research your competitors, analyse what they are doing on Instagram.

So you will gain knowledge on

  • What will be a realistic following looks like for businesses in your niche or industry.

  • The type of content other businesses post and whether or not it’s working.

  • The frequency at which your audience will expect you to post content.

  • How other businesses are engaging with your ideal audience.

Since your Instagram strategy will only be as effective as the goals it was designed to achieve, you need to know what you’re aiming for. Set goals for Instagram that align with your overall marketing and business strategy.

Ask yourself: What is my goal? It is for

  • Brand awareness

  • Drive traffic to website

  • Support the goals of a larger marketing campaign

The right strategy and goal will give your Instagram account a sense of purpose, making it more attractive, and inspire people to follow.

In the next part, we will explore how to gain more followers.

Pareto Principal is a Hong Kong-based Strategic Marketing Agency that focus on results. Our mission is to help company owners and senior executives focus and optimize marketing efforts by using the 80-20 Pareto Principle.
We are serial entrepreneurs, business consultants, brand strategists, graphic designers, marketers, publicists, content writers from different industry backgrounds. We back up every strategy with hardcore data for solutions that make a measurable difference.
For more information, please go to or email us at
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