MKTG Principal: Instagram for Business- How to Get Quality Followers. Part 1- Strategy
Instagram for Business- How to Get Quality Followers. Part 1- Strategy
Have a strategy in place and set your goal
Instagram has become a major social media platform and many businesses are now using it to connect with current and potential customers. There is no magic bullet on how to instantly get more Instagram followers and certainly “buying” followers is NOT the way to go because those are not your customers and never will be (Most of those accounts are likely fake anyway)
It’s a long term commitment to get quality followers on Instagram, so you need to have a clear strategy and set a clear goal. Having a strategy in place will help you define what you want to achieve, so you can better target and attract new followers relevant to your business. Like any other social network, aimless posting stuff will just be a waste of time and energy.
Where to start? Check out your competitor
The best way to start is to research your competitors, analyse what they are doing on Instagram.
So you will gain knowledge on
What will be a realistic following looks like for businesses in your niche or industry.
The type of content other businesses post and whether or not it’s working.
The frequency at which your audience will expect you to post content.
How other businesses are engaging with your ideal audience.
Since your Instagram strategy will only be as effective as the goals it was designed to achieve, you need to know what you’re aiming for. Set goals for Instagram that align with your overall marketing and business strategy.
Ask yourself: What is my goal? It is for
Drive traffic to website
Support the goals of a larger marketing campaign
The right strategy and goal will give your Instagram account a sense of purpose, making it more attractive, and inspire people to follow.
In the next part, we will explore how to gain more followers.