Pareto Principal is a Hong Kong-based Strategic Marketing Agency that focus on results. Our mission is to help companies focus and optimize their marketing efforts by using the 80-20 Pareto Principle.
We are serial entrepreneurs, business consultants, brand strategists, web & graphic designers, marketers, publicists, content writers and event specialists from different industry backgrounds. We design integrated strategies that make a measurable difference.
01 / ANALYZE
We believe in the science of the marketing and sales process. We begin by performing a comprehensive brand audit to identify the strength of your positioning in the current market. We will then uncover opportunities for improvements by performing an analysis of your current marketing programs effectiveness to attract and convert your target audience into your customers.
02 / FOCUS
Based on our findings, we will identify the areas that have the potential to deliver the most impact to your bottom line and prioritize each area that requires our attention.
03 / OPTIMIZE
Strategies will be developed to improve each process and the results will be tested and compared until an optimal procedure is identified and implemented. The result is accountable marketing that delivers.
We are serial entrepreneurs, business consultants, brand specialists, graphic designers, marketers, publicist, content writer from different industry backgrounds.
We use a combination of inbound contents and outbound marketing strategies to increase lead generation and conversion on both digital and traditional media channels. Guided by the leverage power of the Pareto Principle, we will continue to dig deeper in each process and continuously improve them.